‘Achha Kiya, Insurance Liya’ (‘Good, I took Insurance’) is a campaign that breaks away from the traditional fear-driven narratives of the insurance sector by telling stories of ‘common man and woman’ in an ‘uncommon way.’ Narrated by those who are always around us — our pets, these narrators offer a fresh and endearing perspective, making insurance less intimidating, heartwarming and empowering for every Indian.
This buffalo has many tales to tell, but all her stories end with ‘Achha Kiya, Insurance Liya.’
Listen to her stories now.
When you do good, good things come back to you. Ghosh Babu’s ₹1.6 lakh got saved- let Oscar tell you this furry tale!
From home to health to motor— find out why insurance is an essential tool in the game called life.
Mr. Venkat used to believe that health insurance was a big hassle, but then he took a complete U-turn? Find out why!
Who is man's best friend - a dog or someone else? Solving this years of misconception now.
Watch how a coconut changed a nut like Joji into a believer of motor insurance.
Duggalji's advice can save crores of rupees. Take his wise advice. No fees charged.
Everyone’s familiar with player statistics during IPL.
Now, presenting, insurance statistics disguised as player statistics during IPL.
These 10 seconds disruptive ads went on air during IPL 2025.